Nate Brooks

6 Tips on how to increase the effectiveness of your message

Marketing are the things you say and do to get yourself that first phone call from the client. Sales Skills are your ability to set the appointment and get the seller or buyer to hire you to work for them before you walk out of the door. In this blog, I want to give you six tips that should help you position your marketing message so that it helps generate more calls for you.

Almost all agents have stated in their ads or on their website that they are the top producer or one of the top producers in their ads or on their website. From the consumers’ standpoint, the message has been played out so much that it seems like everyone is a top producer. Consequently, the message has been watered down so that it is not really a separator that distinguishes you versus your competitors.

As you read the six tips below, it is the BOLD points that you want to concentrate on in your marketing message.

1. How a home is sold and not about what you are going to do for them. Your presentation materials should act to show them how the home is going to be sold.

2. Put them into the marketing so it is about them, not you.

3. When you are advising them, come from the position of partnership.

4. Start “branding” your name and “how you are different” from the other agents on everything.

5. Put your name and differentiator message on everything and make sure that each marketing piece has a way for people to get in contact with you. This is called your USP…your Unique Selling Proposition. This is your promise that you plan on delivering in the service you provide.

6. Spend only as much as your money can afford in the beginning. For example, here is a progression you could follow and go to the next level when your cash flow is able to consistently maintain the new level of materials. Just follow the flow to see a progression: Plain text on white bond paper… plain text on colored bond paper…black and white on white 80# glossy paper with/without picture…two color printing for materials…four color printing…four color printing on heavier paper…laptop computer…website/online marketing…pc tablet computer…cd rom marketing…dvd marketing…etc.

These tips are relatively simple to focus on, once you know them. They will increase your effectiveness in the marketplace when you put the focus on them, versus you. People are interested in themselves…that is where and how you should craft your marketing message.

Nate Brooks
Harvard MBA * CRS
Austin Real Estate Consumer Advocate
Broker Associate License No: 0474437
Pride of Texas Real Estate
512-748-4237
buildwealth@austin.rr.com
www.natebrooks.com

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