8-Week Real Estate Marketing Plan | real estate marketin

What I would do if I were you to dominate your market in the next 8 weeks?

Many times I get questions regarding how to get noticed quickly in an area. The first step is to drive the neighborhood. If you see several signs but from different real estate agents, that is a good sign because it means no one has taken the time to get themselves established as the neighborhood specialist in that particular area.

It is important to note that I have not included any type of “introduction-type” letter. The goal of this type of plan of action is for you to start “positioning” yourself right from the very first contact as if you are “the person to call” for real estate in that area. It is not necessary for you to point out to people that you are “new” in the business or “new” in the area. In fact, you don’t want to do that.

Now here’s the “No Fluff” 8 week plan of action that you could use, after doing a little bit of homework:

Week One – Personally handout/drop off the Market Report for the specific area marketing piece.

Divide the total number of the group by the number of days you will work during the week to find out how many people you have to contact each day.

Week Two – Personally handout/drop off the Points of Interest/Mind-Catching marketing piece.

Week Three – Have your title company representative provide you with the list of names and phone numbers (make sure they have cross referenced the names with the appropriate government Do-Not-Call Database List before calling the people) for your target group. Then, start calling with a fairly simply phone pitch: Hi! My name is ____________ with the ____________________ real estate company. In the last couple weeks, I dropped off the Market Report for the area and the 50 Points of Interest Things To Do brochure. Were you able to look at those yet? By the way, one of the popular things on the Points of Interest brochure was ___________________________. Most people really enjoy that and I recommend you try it. The other reason I was calling was to ask you if you have heard about anyone who is interested in buying or selling their home… By the way, when do you plan on moving yourself? Great! Thank you for your time. If you ever have a real estate question, please feel free to call me any time. Once again, my name is __________ with the _____________________ real estate company.

Week Four – Personally handout the Statement of Services/Brochure marketing piece.

Week Five - Personally handout/drop off the Market Report for the specific area marketing piece. Most people will not remember that you gave them this a few weeks ago. You could even get a stamp that reads something like “Just Wanted You To See This” or “The Market IS Hot!”.

Week Six – Send out the “Endorsement Letter” from the mortgage broker or real estate affiliate type vendor. You should be door knocking this week since the mailing is going out.

Week Seven – Go out door knocking again and hand out/drop off either a new marketing piece if you have one OR just give out the same 50 Points of Interest brochure. Even if the household already got one, remember there is more than one person in a household so it can’t hurt to give out another one.

Week Eight – Make phone calls again…like you did in week three.

From this point on you should be either dropping off/mailing them a simple newsletter each month, at a minimum. And, you should always be door knocking the area. Carry a 3 by 5 spiral notebook to write down information as you are door knocking the area. Look for things like people painting, dumpster, vacant homes, for rent signs, etc. Always have the most recent solds, pendings and active listings available so you can do a listing presentation on the spot if the opportunity arises.

Follow this plan & you’ll make money!